PRADAVISION 2.0

A selection of models were filmed on a 360-degree rotating platform right after Prada SS17 show. The captured material was used to create an extensive in-store environmental video content. These videos were part of a huge in-store installation which was built for NYFW at Prada Broadway store in New York City in 2017. Right after that, this multi-screen installation was displayed on screens at Prada stores globally, in various sizes and arrangements.

Role: Design, Motion Design

Credits:
Studio: 2x4
Creative Director: Michael Rock
Art Director: Ryan Weafer
Project Team: Colleen Herman, Natasha Stagg, Nancy Hong.

Documentation
Captured at Prada Broadway store in New York City as well as Prada store at Via Monte Napoleone in Milan, Italy.
TOMAS MARKEVICIUS
Motion, Design & Art Direction
New York City