A selection of models were filmed on a 360-degree rotating platform right after Prada SS17 show. Captured material was used to create an extensive in-store environmental video content. These videos were part of a huge in-store installation which was built for NYFW at Prada Broadway store in New York City in 2017. Right after that, this multi-screen installation was displayed on screens at Prada stores globally, in various sizes and arrangements.

Role: Design, Motion Design

Studio: 2x4
Creative Director: Michael Rock
Art Director: Ryan Weafer
Project Team: Colleen Herman, Natasha Stagg, Nancy Hong.

Captured at Prada Broadway store in New York City as well as Prada store at Via Monte Napoleone in Milan, Italy.
Design + Art Direction
New York City