Prada commissioned 2x4 studio to completely rethink their approach to social media across all channels. The studio worked together to create and maintain social media strategy, also created a huge number of content series as well as communicated brand’s key activities through all social media channels. Over more than a year, I produced a variety of visual stories (both still and motion) intended to promote specific items, highlight a particular feature of the product or tell a century-old brand story in a visually compelling, informative and social media friendly way.

Role: Design, Motion Design, Art Direction

Studio: 2x4
Creative Directors: Michael Rock, Sung Joong Kim
Art Director: Ryan Weafer
Team Members: Kee Kim, Joshua Graver, Sunny Park, Donnie Luu, Colleen Herman, Nancy Hong, Natasha Stagg, Beverly Liang, Lucy Swope, Philippe Ostiguy, Cynthia Hong.

Prada SS17 Premonitions
Social media teasers for upcoming SS17 women’s fashion show.
Prada Ribbon series
The series reveal a variety of color combinations and customization options for the Prada Ribbon bag.
Motion, Design & Art Direction
New York City