A synthesis of various elements taken from the Prada SS16 Women’s collection – textiles, fabrics, patterns as well as a selection of distinct geometric earrings. 16 parallel “scenes” create a world of exuberant fantasia where the patterns, earrings, abstract shapes and colors come together in very unexpected ways.
The video was made exclusively for specific Prada stores around the world and was displayed on in-store screens throughout Spring 2016. An Installation was followed by a number of social media posts and Prada even asked us to re-create their logo using our spinning earrings.

Role: Design, Motion Design

Studio: 2x4
Creative Directors: Sung Joong Kim, Michael Rock
Art Director: Ryan Weafer
Additional Design & Animation: Kee Kim