A multi-screen video installation project dedicated to enhance the shopping experience at Prada store at rue du Faubourg Saint Honoré in Paris. 23 in-store screens are treated as one giant blank canvas, so each new season is a chance to create moving images that in some ways reflect the mood and idea behind the specific collection. The video content interprets, expands and recontextualizes an atmosphere of the fashion show and the collection itself for an in-store environment. During the last few years, I produced a number of videos while working at 2x4.

Role: Motion Design

Studio: 2x4
Creative Directors: Sung Joong Kim, Michael Rock
Art Director: Ryan Weafer
Images: Prada
Motion, Design & Art Direction
New York City