Hugo & Marie teamed up with Nike to develop a visual language for the brand’s 2016 Summer Olympics campaign. The project resulted in a radiant Nike logo design and animation along with a number of video edits that were displayed on massive screens both outdoors and inside Nike stores across the globe. These iconic visuals both monumentalize the world’s greatest athletes as well as reinforce the innovation and performance of Nike product.

Role: Motion Design, Art Direction
Studio: Hugo & Marie
Creative Director: Mario Hugo
Motion: Johnny Lee
Editing: Colin Loughlin & Ricardo Lopez
Production: Masha Spaic
Production Support: Bettina Micheli
Post Production: Method / Company 3
Music: The Weeknd & Golden Hum
Captured at the Niketown NYC – a flagship Nike store on 5th Avenue in New York City. Photos courtesy of Hugo & Marie.